by Roberta Naas | Dec 12, 2014 | Watches & News, Watches News, Women's Watches Styles
There are not a lot of watch brands on the market that focus on gift-giving moments as a direct marketing approach. But Baume & Mercier is all about “moments.” This brand has created videos about the power of a gift and has built an entire strategy around the concept of giving a...
by Roberta Naas | Oct 27, 2014 | Watches & News, Watches News, Women's Watches Styles
We have written about the lovely and intriguing new Baume & Mercier Promesse watch collection many times before. This is a line abased on a simple yet international concept: a promise. Generally a promise of love, of a future, of something special. Now, to promote the Promesse...
by Roberta Naas | Aug 22, 2014 | Features & Interviews, Watches & News, Watches News, Women's Watches Styles
After five years of research and development, Baume & Mercier unveils its first new collection for women since the Linea. Called Promesse, the savvy new line of automatics and quartz watches with straps and bracelets, was launched earlier this summer at Gotham Hall in New York City. It was an...