Watch Seduction
From Extremely Piaget to Traditional Oval … Did Piaget Go Overboard? Philippe-Leopold Metzger, CEO, Weighs In on the New Piaget Watches for Women (Pre-SIHH 2015)

From Extremely Piaget to Traditional Oval … Did Piaget Go Overboard? Philippe-Leopold Metzger, CEO, Weighs In on the New Piaget Watches for Women (Pre-SIHH 2015)

Sometimes brands go overboard. They search back in their archives for historical context and – in their efforts to reinterpret the watch or collection – they fail because they just don’t project the designs according to current trends and desires as appropriately as they should. When we visited...