by Roberta Naas | Feb 23, 2015 | Watches & News, Watches News, Women's Watches Styles
Last month at the SIHH exhibition in Geneva, I had the rare and wonderful experience of speaking at great length with Baume & Mercier Senior Designer Sara Sandmeir about the newest revamped collection of Classima watches being unveiled by the brand this year. While the redesigned iconic...
by Roberta Naas | Feb 3, 2015 | Watches & News, Watches News, Women's Watches Styles
Do you really want to give chocolate to the love of your life? Or receive it? Don’t be afraid to show your significant other what you really want for Valentine’s Day. After all, Valentine’s Day is the ultimate opportunity to be romantic. This might be the perfect year to focus on...
by Roberta Naas | Dec 15, 2014 | Watches & News, Watches News, Women's Watches Styles
This is the greatest season to think white. Snow, ice, skiing, sledding and a host of wonderful winter activities cry out for a winter white watch. Today’s watch brands that are interpreting this elegant white hot tone on timepieces using multiple materials like mother-of-pearl, satin, and...
by Roberta Naas | Dec 12, 2014 | Watches & News, Watches News, Women's Watches Styles
There are not a lot of watch brands on the market that focus on gift-giving moments as a direct marketing approach. But Baume & Mercier is all about “moments.” This brand has created videos about the power of a gift and has built an entire strategy around the concept of giving a...
by Roberta Naas | Nov 28, 2014 | Watches News
Sometimes women don’t always feel comfortable asking for what they really want, but this year, with Baume & Mercier, asking for a promise of love is easier than one could ever imagine. This top-quality affordable Swiss watch brand is all about celebrations, about sharing unforgettable moments...