by Roberta Naas | Feb 23, 2015 | Watches & News, Watches News, Women's Watches Styles
Last month at the SIHH exhibition in Geneva, I had the rare and wonderful experience of speaking at great length with Baume & Mercier Senior Designer Sara Sandmeir about the newest revamped collection of Classima watches being unveiled by the brand this year. While the redesigned iconic...
by Roberta Naas | Dec 12, 2014 | Watches & News, Watches News, Women's Watches Styles
There are not a lot of watch brands on the market that focus on gift-giving moments as a direct marketing approach. But Baume & Mercier is all about “moments.” This brand has created videos about the power of a gift and has built an entire strategy around the concept of giving a...
by Roberta Naas | Nov 28, 2014 | Watches News
Sometimes women don’t always feel comfortable asking for what they really want, but this year, with Baume & Mercier, asking for a promise of love is easier than one could ever imagine. This top-quality affordable Swiss watch brand is all about celebrations, about sharing unforgettable moments...