Watch Seduction

Trends in Women’s Watches

Recently, Roberta Naas, founder of WatchSeduction.com, wrote a feature article for Departures Magazine on the styles and trends of women’s watches. The article outlines how and what women buy when it comes to timing.  Here, we bring you a few key points from that article:

Montblanc Boheme rose gold

Montblanc Boheme rose gold

In a $40 billion-plus industry, women comprise a small percentage of buyers.

More and more women are looking for complicated watches, and/or for mechanical timepieces. Even the auction houses are seeing more women in auction previews than ever before.

Jaeger-LeCoultre Rendez-Vous Celestial

Jaeger-LeCoultre Rendez-Vous Celestial

Watch brands are starting to comply with women’s demands — offering collections made expressly for women instead of scaled-down men’s watches.

To read the complete article, visit Departures Magazine.

Departures

 

 

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