Recently, Roberta Naas, founder of WatchSeduction.com, wrote a feature article for Departures Magazine on the styles and trends of women’s watches. The article outlines how and what women buy when it comes to timing. Here, we bring you a few key points from that article:
In a $40 billion-plus industry, women comprise a small percentage of buyers.
More and more women are looking for complicated watches, and/or for mechanical timepieces. Even the auction houses are seeing more women in auction previews than ever before.
Watch brands are starting to comply with women’s demands — offering collections made expressly for women instead of scaled-down men’s watches.
To read the complete article, visit Departures Magazine.