Watch Seduction

IWC and Public School — It’s All About Time and Chic Confidence

IWC Portofino 37 watch

IWC Portofino 37 watch

In a recent collaboration between IWC  and design team Public School, the brand underscores its  Portofino 37 collection of mid-sized watches perfect for the confident woman.

IWC, with a tag line of “Engineered for Men,” first unveiled the Portofino Midsize just over a year ago and, around the same time, struck up a relationship with Public School, originally also known for test menswear collections. Both companies are aligned in that they recently broke into the women’s field.

BW Photo 3 Edit

Public School works with IWC

Here we bring you a video that outlines  the relationship of women, IWC and Public School’s Maxwell and Dao-yi.


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