by Roberta Naas | Apr 25, 2016 | Favorite Brands, Watches News, Women's Watches Styles
As the trend in women’s watches is tending to go down in size — Baume & Mercier picks up the pace: unveiling the stunning 22mm Petite Promesse watch. While the original Promesse watch line is 34 and 36 mm in size, the dramatically smaller 22mm holds its own when it comes to...
by Roberta Naas | Feb 23, 2015 | Watches & News, Watches News, Women's Watches Styles
Last month at the SIHH exhibition in Geneva, I had the rare and wonderful experience of speaking at great length with Baume & Mercier Senior Designer Sara Sandmeir about the newest revamped collection of Classima watches being unveiled by the brand this year. While the redesigned iconic...
by Roberta Naas | Dec 12, 2014 | Watches & News, Watches News, Women's Watches Styles
There are not a lot of watch brands on the market that focus on gift-giving moments as a direct marketing approach. But Baume & Mercier is all about “moments.” This brand has created videos about the power of a gift and has built an entire strategy around the concept of giving a...
by Roberta Naas | Nov 28, 2014 | Watches News
Sometimes women don’t always feel comfortable asking for what they really want, but this year, with Baume & Mercier, asking for a promise of love is easier than one could ever imagine. This top-quality affordable Swiss watch brand is all about celebrations, about sharing unforgettable moments...
by Roberta Naas | Oct 27, 2014 | Watches & News, Watches News, Women's Watches Styles
We have written about the lovely and intriguing new Baume & Mercier Promesse watch collection many times before. This is a line abased on a simple yet international concept: a promise. Generally a promise of love, of a future, of something special. Now, to promote the Promesse...